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Articles Archive for March 2009

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Online Search Phrase Wordcount Queries Is Getting Longer.

The number of words in the average US search query is on the rise, with longer search queries - averaging five or more words in length - increasing 10% overall in January 2009 vs. January 2008, according to data from Hitwise (via MarketingCharts). The most notable change was in search queries that were eight or more ...

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Perez Hilton Gets The Number 1 Spot For Facebook Traffic Source

I noticed Ryan Spoon's blog post (via Techmeme) on PerezHilton.com's growth this morning. I have followed the Perez Hilton site (for purely professional reasons) for some time. The website ranked #398 among All Categories of websites last week and #5 among Entertainment - Personalities websites (based on share of US Internet visits). Searches for "perez hilton" ...

Industry News »

LinkedIn Flourishs In Job Market Downturn.

NEW YORK (AdAge.com) -- There are two places most of today's laid-off executives are heading: to job-search sites to see what other opportunities are out there and to networking sites in hopes they can reconnect with -- and milk leads from -- former colleagues and business contacts. One site, LinkedIn, offers both of those things ...

Advertiser Tutorials, Industry News, Uncategorized »

SmartMoney Finds Using Fewer Ads Can Boost Click-Through

The idea is to reduce the number of ads, especially the low-performing ones, which should lift a site's aggregate click-through rates and eliminate some of the excess inventory that wasn't sold, anyway. In October, the online arm of personal-finance magazine SmartMoney got rid of display advertising "below the fold" -- ads in places farther down a ...